
I am regularly asked just what is Fine Art Lifestyle Photography? There may be clever definitions out there, but this is my own personal take on it that has been decades in the making…
To brake it down into elements is the simplest way to explain what it means to me.
Traditionally, Fine Art Photography was see as photography made solely for exhibition – whether in galleries or other institutions. I believe that this vision has shifted since the birth of the internet. The intention of the photographer as artist is still the same but the way in which this art is now seen has become different.
Fine Art Photography is photography created in line with the vision of the photographer as artist, using photography as the tool for creative expression. The intention of Fine Art photography is to express an idea, a message, or an emotion.

To put these thoughts into the context of my Fine Art Lifestyle Photography, it is more of an approach. It is about creating a cohesive body of artistic photographs – whenever I take a photograph – whether commissioned, for brand photography, editorial purposes or generated for content creation, it is my vision and mind that align to produce a photograph that conveys an idea, message or emotion that is at a level which is ultimately capable of being thoughtfully printed, framed and hung.
